Whit’s Frozen Custard opens in West Jefferson

Messenger photo by Jeff Pfeil
Owners Jami and Rick Oyster (front, center) prepare to cut the ribbon at the Feb. 3 grand opening of their Whit’s Frozen Custard location, 265 E. Main St., West Jefferson. They are surrounded by members of the Madison County Chamber of Commerce, representatives of the village of West Jefferson, and friends and family.

(Posted Feb. 5, 2024)

By Kristy Zurbrick, Madison Editor

West Jefferson is now home to a Whit’s Frozen Custard. The grand opening took place on Feb. 3.

The new franchise location, owned by husband-and-wife team Jami and Rick Oyster, is located at 265 E. Main St. and is open daily from 11 a.m. to 9 p.m.

Jami is a guidance counselor at Madison-Plains Local Schools. Rick works in management for UPS. Their decision to open a Whit’s Frozen Custard stemmed from one of Jami’s fond childhood memories.

“I grew up in Hilliard, and whenever we visited my great-grandparents in West Jefferson, we would all go to the ice cream place near the (municipal) pool,” she said.

Jami, Rick, and their two children, Zack and Audrey, recently moved to West Jefferson. When they realized there were no ice cream shops in town anymore, they decided to do something about it.

“We wanted to bring something different to the community. We’re all about small business and supporting small business,” said Jami, adding that her children, both students at West Jefferson High School, are involved in the business, too.

Whit’s offers frozen custard in all sorts of shapes and forms, including cups, cones, shakes, banana splits, and Whitsers (custard blended with a choice of ingredients). Customers first choose their custard flavor–chocolate, vanilla, or the flavor of the week. They then can choose from a variety of toppings and mix-ins, including syrups, fruit, candies, nuts, cake bites, whipped cream, sprinkles, and more. Other offerings include brownie blitzes, strawberry shortcakes, and rootbeer floats. Everything is made fresh each day.

The store also offers frozen grab-and-go items, including pints, quarts, custard cakes, chocolate-covered bananas, and Whitties (custard sandwiched between two cookies). They offer savory items, too, including hot dogs, footlongs, coneys, pulled pork barbecue sandwiches, shredded chicken sandwiches, and, in the winter months, chili and a soup of the day.

The store has a few tables for dining inside and, when the weather warms up, will have outdoor seating.

“We had a great turnout our opening weekend. The positive response has been overwhelming in a good way. We’re very thankful to have the support of the community,” Jami said.

Whit’s Frozen Custard is headquartered in Granville, Ohio, and supports individually owned franchises in nine states.

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