Village starts to define its brand with new logo

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West Jefferson’s new logo

(Posted Sept. 4, 2019)

Kristy Zurbrick, Madison Editor

The village of West Jefferson has a new logo.

Gone is the eagle clutching a banner emblazoned with the town’s name and incorporation date.

The new logo, designed by 7Forty Designs out of London, features images of a family, the village hall, and leaves.

“We want to get across the message of ‘live here, work here, grow here,’” said Mayor Ray Martin about the new logo. “With new developments coming, we need to brand ourselves to be attractive to industry and the people coming here. We wanted a logo that tells you something about our community.”

West Jefferson’s old logo

The old logo was approved by council in 2009. The new logo was approved by council on Sept. 3, but not before a couple of council members expressed their disappointment that the logo showed up on village vehicles and promotional materials before the vote was taken.

Steve Johnston, council president, took responsibility for the logo being used ahead of the vote. He said he “overstepped his bounds” and it was his mistake. Logo options had been considered during village development committee meetings.

Martin apologized, too. He had the logo printed on sleeves for canned and bottled beverages.

“I apologize for my part in it. I got excited about it and went a little fast,” he said.

Council member Mike Conway likes the logo but was unhappy that it was used before council’s approval.

“That really upset me… We have a process and procedure in place and that’s not being followed,” he said.

Council member Howard Wade Jr. said he agreed with Conway’s comment.

Council voted 7-0 to accept the new logo. The logo will appear on village letterhead and other documents, as well as promotional materials and village vehicles. The village paid $2,000 for the logo development and a software package for reproducing the logo in various forms.

In other business, council approved the annexation of 2.272 acres into the village from Jefferson Township. The land is located on the west end of town, between the new State Route 29 intersection and Enterprise Parkway, on the south side of U.S. Route 40.

West Jefferson Plumbing & Heating submitted the annexation request. The company plans to move its operations from the east end of town to the annexed property.

Council also approved a contract with Choice One Engineering for plan preparation, bidding procedures, and construction services for the village’s 2020 asphalt resurfacing project. The contract is for $15,100.

The village is seeking resumes from individuals interested in serving as clerk of council. Debbie Dileo will be leaving the position soon. Johnston said the job requirements are on par with that of a paralegal; the person who holds the job deals with everything from annexations to tax incentives.

“Debbie has definitely been an asset to this council and the village,” Johnston said.

The parks and recreation department will host a concert from 7 to 8:30 p.m. Sept. 10 at the West Jefferson Community Center, 230 Cemetery Rd. Purk & Jones will perform. Trunk-or-treat will take place at the community center from 5 to 7 p.m. Oct. 26.

The next village council meeting is at 7 p.m. Sept. 16.

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