Madison-Plains firms up brand with logo and color choices

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(Posted Nov. 20, 2019)

By Josephine Birdsell, Staff Writer

Madison-Plains Local Schools has solidified its branding.

Superintendent Chad Eisler and athletic director Brandon Wright worked with the district’s communications committee to establish the district’s official colors, logos and fonts.

Various logos have been used over the years to represent Madison-Plains Local Schools. District leaders decided to choose the two shown above to serve as the official logos moving forward.

“As you attend various events around the district right now… and as you walk around the buildings, you see a lot of different logos and a lot of different fonts,” Eisler said at the Nov. 19 school board meeting. “The goal of the branding guide is really to bring uniformity to our district.”

The district’s official colors are now set as hunter green and athletic gold with accent colors of white, black and gray. The district has settled on two official logos. One depicts an eagle in mid-flight; the other is the head of an eagle inside a crest.

These colors and logos are not new to the district. In fact, the first graduating class at Madison-Plains developed the flying eagle logo. The logo depicting an eagle head inside a crest also has been used widely in the district, including on athletic merchandise.

District leaders got coaches involved in the decision-making process, asking them to vote on the logos.

As for the colors, the school board had previously selected green and gold as the district’s colors but had not identified specific shades of those colors. Eisler, Wright and the communications committee went with hunter green and athletic gold as the district’s official color combination.

“There was an emphasis put on trying to maintain the traditions of the district,” Eisler said about how the committee went about choosing the logos and colors.

Eisler will share the branding guidelines with teachers and staff, as well as local businesses and community members, so that district merchandise maintains a cohesive look moving forward.

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