London Strawberry Festival schedule of events

(Posted June 14, 2018)

The 2018 London Strawberry Festival will take place June 21-23 on and around Main Street in downtown London. For details, go to

Thursday, June 21

10:30 a.m.-noon—Contest registration and check-in at the information booth: toy building, window/house/yard decorating, stories and poetry, coloring, art, photogenic, cake and cookie decorating, accessory decorating, mandela/zentangle

11 a.m.—Opening ceremony and all vendors open; National Anthem by Maddi Mullins

11:15 a.m.—Stage practice for Shortcakes, Little, Young, Junior and Miss pageant contestants

6-8 p.m.–”Seize Eternity” performs, youth stage

6:15 p.m.–Photogenic winners announced, main stage

6:20 p.m.—Shortcake, Little and Young Miss royalty contests, main stage

7 p.m.—Junior and Miss contests, main stage

10:30 p.m.—Festival closes


Friday, June 22

11 a.m.—Festival and all vendors open

1-7 p.m.—Red Cross blood drive, First Street

5:30 p.m.—Car show

5:30-7:30 p.m.–“The Wegains” perform

6-8 p.m.—Youth Area activities, South Main Street

6:30-7:30 p.m.—Prince and Princess Party at 61 S. Main St.

7 p.m.—Kiddie tractor pull (prizes awarded immediately and photos taken), South Main Street

7-8 p.m.—Strawberry food contest check-in, information booth

8-8:15 p.m.—Food contest judging

8:30 p.m.—Car show awards

8:30-10 p.m.— “Michelle Robinson Band” performs, main stage

11 p.m.—Festival closes


Saturday, June 23

9 a.m.—Baby contest (photos immediately following), main stage

9 a.m.—All vendors open

9 a.m.–5K run, London Baptist Church

9 a.m.-1 p.m.—Young Eagles Rally, (free plane rides for youths), Madison County Airport

10 a.m.-3 p.m.—London AC COBRA car show, courthouse square

10:30 a.m.–Rock Walk, meet beside the main stage

11 a.m.-4 p.m.—Ride special, $12

Noon—“Second Chance” performs, main stage

1:30-3:30 p.m.—Festival queens luncheon, London Elementary

4 p.m.—Parade line-up, Cowling Park

5 p.m.—Grand parade followed by festival introductions and crowning of the 2018 queen at the main stage; grand marshal recognized; contest and parade awards announced

6 p.m.—“Sighless Sunday” performs, youth stage

7 p.m.—50/50 raffle winner announced

8 p.m.–“The Sensational Soul Brothers” perform, main stage

10:30 p.m.—Rides and festival closes.

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