London Strawberry Festival schedule of events


(Posted June 21, 2021)

The London Strawberry Festival takes place on the streets of downtown London. For more information about facet of the festival, visit

Thursday, June 24, 2021
10:30 a.m.-12 p.m.–Contest registration and check in at the information booth: toy building, window/house/yard decorating, stories and poetry, coloring, art, fairy gardens, photogenic, cake and cookie decorating, accessory decorating, mandela/zentangle.

11 a.m.–Opening ceremony; festival opens

11:15 a.m.–Stage practice for Shortcake, Little, Young, Junior, and Miss contestants

5:30-5:45 p.m.–Check-in for baby contestants by the main stage

6–Baby contest

6:30-6:45 p.m.–Check-in for Shortcake, Little and Young Contestants by Main Stage

6:45 p.m.–Shortcake, Little Miss and Young Miss contests at main stage

7:15-7:30 p.m.–Check-in for Junior Miss and Queen contestants at main stage

7:30 p.m.–Junior and Miss contests at main stage; photogenic winners announced after pageant
7-9 p.m.–Check-in for contests at info booth: coloring, stories and poetry, art, fairy garden, window/house/yard decorating, toy building, Strawberry accessory, cake and cookie decorating

10:30 p.m.–Festival closes

Friday, June 25
11 a.m.–Festival opens

5 p.m.–Sighless Sunday performs

7-8 p.m.–Contest check-in at info booth

8-8:15 p.m.–Strawberry food judging

9 p.m.​​–Car show awards​

10:30 p.m. –Festival closes

Saturday, June 26
9 a.m.–Festival opens

9 a.m.-1 p.m.–​Young Eagles Rally at Madison County Airport (free plane rides to youths with parent present)

9-9:30 a.m.–Cobra parade into London

10 a.m.-3 p.m.–Cobra car show and charity rides at courthouse square

11 a.m.–Blake Bissell performs

2 p.m.–Counter Point performs

12-4 p.m.–Ride special
12-2 p.m.–Queens Luncheon at Madison Plains High School

3 p.m.–Parade Line up at Cowling Park

4 p.m.–Grand parade followed by recognition of the grand marshal, announcement of contest and parade entry winners, introduction of visiting royalty and the 2021 London Strawberry Festival court, the outgoing queen’s farewell address, and crowning of the 2021 queen and court

7 p.m.–50/50 raffle winner announced

7:30 p.m.–State Street performs

8-10 p.m.–Pickup of contest entries

10:30 p.m.–Festival closes

Anyone who would like to help with next year’s Strawberry Festival can send a message to


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