London Strawberry Festival schedule

Black Water Road will perform on Saturday night at the Strawberry Festival.

(Posted June 19, 2023)

The London Strawberry Festival takes place on and around Main Street in downtown London. For more information, visit the festival website at

Thursday, June 22
11 a.m.-12 p.m. and 4-9 p.m.–Contest registration and check-in at information booth (window/house/yard decorating, stories and poetry, coloring, art, fairy garden, photogenic, cake and cookie decorating, accessory decorating)

11:10 a.m.– Stage practice for Shortcakes, Little, Young, Junior and Miss contestants

5 p.m.–Opening ceremony, National Anthem, festival and all vendors open
5:30-5:55 p.m.-Check-in for baby contestants by main stage

6 p.m. – Baby Contest

6:30-6:45 p.m. – Check-in for Shortcake, Little and Young contestants by main stage

6:45 p.m. – Shortcake, Little Miss and Young Miss contests, main stage

6:45-7 p.m. – Check-in for Jr. Miss and Queen contestants, main stage

7:30 p.m. – Jr. and Miss contests, main stage

10 p.m. – Festival closes

Friday, June 23
11 a.m. – Festival and all vendors open

12 p.m. – Interviews with the 2022 Jr. Miss and Queen

5:30-7 p.m. – Car and motorcycle show registration

6-8 p.m. – Strawberry food contest check-in, information booth

7-9 p.m. – Car and motorcycle show

8-8:15 p.m. – Strawberry food contest judging

9 p.m. -​​ Car show awards​

10 p.m. – Festival closes

Saturday, June 24
9 a.m. – Festival and all vendors open

9 a.m.-1 p.m. – Young Eagles Rally, free plane rides for youths at Madison County Airport

9-9:30 a.m. – Cobra car parade into London

10 a.m.-3 p.m. – London Cobra Car Show at courthouse square

12-4 p.m. – Ride special

12 p.m. – State Street Band performs

12:30-2:30 p.m. – Queens’ luncheon, St. Patrick Church

3 p.m. – ​Parade lineup, Cowling Park

4 p.m. – ​Grand parade, followed by recognition of the grand marshal, contest winners, visiting royalty, 2022 Strawberry Festival royalty court, and 2023 Strawberry Festival royalty court

5 p.m. – Interviews with the 2022 Jr. Miss and Queen

6-9:30 p.m. – Pick up contest entries, information booth

7 p.m. – 50/50 raffle winner announced

7 p.m. – Black Water Road band

9:30 p.m. – Rides and festival closes ​

Every Day of Festival
Shortcake tent
Information booth with souvenirs
50/50 raffle ticket sales at information booth

Anyone wishing to become involved with the London Strawberry Festival can send email to

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