London Farm Fresh Market opens

Messenger photo by Jeff Pfeil
Surrounded by supporters and members of the Madison County Chamber of Commerce, Rodney Rucker (third from left, holding the scissors) and his wife, Rebecca (fourth from left), cut the ribbon on their new business, London Farm Fresh Market. The ceremony took place April 3.

(Posted April 4, 2023)

London residents Rebecca and Rodney Rucker cut the ribbon on their new business, London Farm Fresh Market, on April 3. The store is located at 119 S. Main St. in the space formerly occupied by the Procter Store.

Like its predecessor, London Farm Fresh Market is essentially an indoor farmers market offering a wide array of fresh produce, meats, baked goods, and more.

“We carry a lot of vendors that come in with their products,” Rebecca said.

Several area farmers drop off fresh fruits and vegetables that will change by the season. Honey, garlic, herbs, jam, salsa, noodles, and fresh-baked bread are among the offerings, as are soap in pump and bar form, candles, earrings, magnets, and healthy, homemade dog treats.

Fat Hen Farmhouse out of the South Charleston area stocks the store with fish, bison, and other meats. Watch for the strawberry jam bratwurst from Lehnert’s Meats of London. Main Street Deli in West Jefferson is supplying wrapped sub sandwiches, lunch meats, and cheeses. M&M Diner of London offers up homebaked pies and carrot cakes. And the list goes on.

Many of the vendors are carryovers from the Procter Store, including the Procter Conference Center & Farm which supplies the store with meat, eggs, and produce. The store also serves as a dropoff point for Procter’s CSA bags (community supported agriculture).

The Ruckers themselves will help to stock the shelves with fresh vegetables. Rebecca is an avid gardener, and Rodney is a farmer.

Both Rodney and Rebecca were born and raised in Madison County–Rodney in West Jefferson and Rebecca in London. Rebecca said she is excited to serve the community but especially the neighborhood in which she grew up.

“It feels good to be giving people on this end of town more choices for shopping and fresh products,” she said.

In the future, the market plans to offer delivery.

London Farm Fresh Market is open 11 a.m.-5 p.m. Monday-Friday and 10 a.m.-3 p.m. Saturday. For information, call Rebecca at (614) 827-3923.


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