Friday, April 25th, 2014

Hospital devises a plan for growth

By Kristy Zurbrick, Madison Editor

In a visit with the Madison County commissioners on Nov. 12, new Madison County Hospital CEO Dana Engle talked about plans for growth at the hospital.

He said the hospital’s volumes and market share have declined over the years. In an effort to reverse that trend, he and the hospital board have developed a set of growth initiatives, which they are rolling out now to staff and will promote to the public starting next year.

“The first is service and quality. We want Madison County Hospital to be the place you talk about for providing quality care,” he said.

The second initiative is to attract more primary care physicians to the county. With too few available locally to meet demand, residents are going without or traveling outside of the county for primary care, Engle said. Fewer local doctors means fewer referrals to the hospital for services.

“We have space for more doctors at our Park Avenue Medical Building,” Engle said.

The hospital’s third push is to work more closely with its affiliate partners, Mount Carmel Hospital and Ohio State University Hospital (OSU).

“We want to use their services more fully and make sure the community understands what it means to be aligned with these hospitals,” Engle said.

As examples, Engle noted that Mount Carmel manages the hospital’s laboratory and provides the expertise behind the oncology program. OSU assists with programs like telestroke, a video conferencing service that connects Madison County Hospital emergency room doctors and patients with OSU experts. OSU also can assist with the recruitment of physicians.

“We will package these initiatives and, in 2014, roll them out to the community,” Engle said. “There will be an education component. We want the public to understand they have the ability to get great care right here at home.”

The initiatives are aimed at not only boosting the financial health of the hospital, Engle said.

“We’re doing this because it’s right for the community we serve and for job creation in the community,” he said.

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